70% of respondents spend less than 50,000 yen “How much do you spend on clothes in a year?” Survey

2024/10/18

70% of respondents spend less than 50,000 yen “How much do you spend on clothes in a year?” Survey (2024/10/18)


urvey Summary

This time, we conducted a survey of men and women in their 20s~50s nationwide, asking “How much do you spend on clothes in a year?” We are pleased to introduce the results of this survey.

People surveyed Men and women in their 20s to 50s nationwide
Number of answers 100
date of survey 2024/10/15
method of investigation Internet survey

Respondent Attributes

gender

age

prefectures

job

70% of the respondents are under 50,000 yen

How much do you spend on clothes per year?

Less than 10,000 yen: 19, 10,000-30,000 yen: 33, 30,000-50,000 yen: 19
50,000-100,000 yen: 15, 100,000-150,000 yen: 7, 150,000-200,000 yen: 3, 200,000-300,000 yen: 3, More than 300,000 yen: 1


《Less than 10,000 yen》
  • They tend to wear clothes they bought once for a very long time and buy new clothes very rarely. (30s / Male / Kanagawa / Self-employed, freelance)
  • Because I have no desire for things, and I only need to buy one thing a season (20s / Female / Aichi / Housewife)
  • Basically, I wear clothes until I can no longer wear them, so I don't spend that much money (50s / Male / Okayama Prefecture / Self-employed, free industry)
  • Since I am always saving money, I can't spend much on clothes, so I try to keep costs down. (30s / Female / Okinawa / Unemployed)
  • I only get rid of clothes that I have worn for several years and have faded or the fabric has become thin, because I buy new ones. (30s / Female / Miyagi / Housewife)
  • Because I am able to purchase items at low prices on flea market apps for about several hundred to two thousand yen. (30s / Female / Tokyo / Part-time job)
  • I don't buy as many clothes as I did when I was younger. And even when I do buy clothes, most of them are on sale, so I think I spend less than 10,000 yen most of the time. (40s / Female / Chiba / Part-time job)
  • I don't replace my clothes unless they become somewhat tattered (50s / Male / Kagoshima / Unemployed)
  • I don't think I need that many new clothes anymore due to my age, and what I have now is enough, so I feel like I will buy new ones when they are no longer good enough. (40s / Female / Kanagawa / Unemployed)
  • Because I have a lot of clothes and I rarely buy them. (50s / Male / Aichi / Unemployed)
  • I only buy once a year, and I only buy from petit-price brands, so most of the time it is within 5,000 yen. (40s / Female / Aomori / Housewife)
  • Because I only buy a few outfits for about 2,000 yen (30's / Female / Mie / Housewife)
  • There are not many things I want. Even if I did, I can't afford to buy expensive things because of my salary. (30s / Female / Osaka / Part-time job)
  • The clothes I have now are enough to last me for a year, so I rarely spend money on clothes, except for buying them at thrift stores a few times a year. (40s / Male / Osaka / Self-employed, freelance)
  • Because I buy them at UNIQLO, GU, and other low-priced places (50s / Female / Nagasaki / Housewife)
  • I'm not really interested in fashion, so I only buy them occasionally (40s / Male / Saitama / Self-employed, freelance)
  • Because I am a full-time housewife and don't earn much, I am saving money. (40s / Female / Fukuoka / Housewife)
  • Lately I have been holding back due to the rising cost of living. I continue to use what I have bought so far. (50s / Female / Hyogo / Part-time job)
  • I have a certain amount of clothes and there are many months when I don't buy them, so I only buy a few outfits a year. (50s / Male / Hokkaido / Self-employed, freelance)

《10,000-30,000 yen》
  • I have become more materialistic with age and want fewer items. (30s / Male / Tokyo / Full-time employee)
  • The Corona disaster came at a time when I was thinking of reducing the number of things I own due to my age, and I thought anew about taking good care of the clothes I have now. (50s / Female / Tokyo / Housewife)
  • I generally buy about 10,000 yen in winter, 8,000 yen in summer, and a total of 10,000 yen in fall and spring in a year. I mainly buy petit-price items. (40s / Female / Shimane Prefecture / Self-employed, freelance)
  • I only buy clothes at petit-price stores such as Shimamura and GU to save money. (30s / Female / Okayama / Full-time employee)
  • I try not to add as many clothes as possible, and I buy only a few new outfits a year, so I don't think it costs me more than 30,000 yen. (40s / Female / Hiroshima / Part-time job)
  • I no longer want so many items because I have a clear criteria for choosing clothes after decluttering. I no longer follow trends and buy only standard items. (50s / Female / Shizuoka / Part-time job)
  • I have only the minimum amount of clothes, but I usually buy two or three pieces of clothing for each season (including loungewear) as they deteriorate over time, and I buy more each time. The year I do not replace coats is about 10,000. When I buy new leather goods and coats, the total is about 30,000 yen. (30s / Female / Yamanashi / Part-time job)
  • It doesn't cost that much because I wear expensive items such as outerwear for years and don't buy much more. (30s / Male / Saitama / Unemployed)
  • This is because I don't go out much and have been saving money on clothes lately. I try to buy clothes that are easy to match with the clothes I have on hand. (30s / Female / Kagawa / Self-employed, freelance)
  • This is because I only buy clothes about once a year. I buy in bulk. (40s / Female / Saitama / Part-time job)
  • I don't want to spend too much on clothes, so I keep it to the bare minimum. (40s / Female / Saitama / Housewife)
  • Because I buy about one piece each season. (40s / Female / Hiroshima / Housewife)
  • My allowance is about 5,000 yen a month, so even if I spend it, I want to keep it to about 30,000 yen. (40s / Male / Akita / Full-time employee)
  • I try to buy as cheaply as possible (30s / Female / Kanagawa / Housewife)
  • I don't spend much on clothes because I don't go out much and basically buy fast fashion items. (40s / Male / Kanagawa / Full-time employee)
  • I buy only the minimum necessary items because I now work at home and do not go out much. (50s / Male / Kanagawa Prefecture / Self-employed, freelance)
  • I often buy jeans and other long-wearing items (30s / Male / Kanagawa / Self-employed, freelance)
  • I have seasonal clothes and clothes needed for weddings and funerals, so I buy new clothes only when they are damaged or need to be replaced. (50s / Male / Kanagawa / Self-employed, freelance)
  • Because I buy clothes only once or twice per season. (20s / Male / Hiroshima / Unemployed)
  • Because I only buy T-shirts in summer and rarely buy winter clothes and pants because they last longer (40s / Male / Shizuoka / Full-time employee)
  • I no longer wear suits for work and buy only everyday clothes. I am not interested in brands, so I buy only from mass merchandisers such as UNIQLO. (40s / Male / Shizuoka / Self-employed, freelance)
  • Because I mainly wear what I have and incorporate what's trendy, etc. (40s / Female / Chiba / Housewife)
  • Because I only buy clothes to replace old clothes. (50s / Male / Oita / Self-employed, freelance)
  • It is such an amount of money when I buy it twice a year (30s / Female / Nagasaki / Housewife)
  • Because I try to buy only the minimum necessary items. (30s / Male / Hiroshima / Self-employed, freelance)
  • Basically, I don't buy many clothes. I buy only simple underwear and underwear. (30s / Male / Aichi / Full-time employee)
  • I buy clothes once every six months or so (20s / Female / Tokyo / Housewife)
  • When the season changes, I don't buy so much as to replace what I wore last year. (40s / Male / Tokyo / Full-time employee)
  • I buy used clothes, etc., so I can afford to pay that much (30's / Female / Tokyo / Part-time job).
  • I am not old enough to be fashionable (50s / Male / Aichi / Full-time employee)
  • Partly for economic reasons, but also because I enjoy dressing up while saving money (50s / Male / Tokyo / Part-time job)
  • I buy clothes about three times a year at the beginning of the year, in the summer, and in the fall. I buy clothes when they are on sale at a discount or bargain, so they are not that expensive. (30s / Female / Nara / Unemployed)
  • Because I don't buy new clothes very often. (40s / Female / Hyogo / Self-employed, freelance)

《30,000-50,000 yen》
  • I like trends, so I buy a lot of clothes every season, but recently I've been shopping online at low prices at places like Seine, so the prices are about this low. (40s / Female / Aichi / Self-employed, freelance)
  • I don't want to spend much money on clothes, so I try to buy fast fashion such as Uniqlo. I don't think the quality is much different from expensive clothes. (30s / Female / Overseas / Unemployed)
  • Because I buy them at around 10,000 yen per season. (40s / Female / Gifu / Housewife)
  • We spend about 10,000 yen per season in spring, summer, fall, and winter. Apart from that, I buy a new winter coat for around 30,000 yen every three years. (40s / Female / Fukui Prefecture / Self-employed, freelance)
  • I sometimes buy winter outerwear and other items that cost several tens of thousands of yen. Other than that, I buy one-piece dresses and blouses for less than 10,000 yen. (30s / Female / Tokyo / Part-time job)
  • I don't have a set amount in mind, but I think that's about it. I don't buy something every month or every season, so it's not much. (40s / Female / Tottori / Self-employed, freelance)
  • I try to keep my expenses as low as possible by buying low-priced but easy-to-wear clothes. (20s / Female / Nagano / Part-time job)
  • I wear the clothes I used to buy and also buy new clothes once every three months, so this is about the same amount of money. (40s / Male / Nagasaki / Self-employed, freelance)
  • Because I became a full-time housewife and buy only the minimum amount of clothes (40s / Female / Osaka / Housewife)
  • I feel like I buy about 10,000 to 20,000 yen worth of clothes every season (40s / Female / Osaka / Part-time job)
  • Because I often buy shirts. (30s / Female / Chiba / Temporary staff, contract employee)
  • I mainly buy from secondhand stores and try to keep costs as low as possible. (40s / Male / Chiba / Full-time employee)
  • I don't care much about clothes, so I only buy inexpensive clothes occasionally (20s / Male / Kanagawa / Full-time employee)
  • I tend to buy only tops these days, and I don't buy many clothes anymore. (50s / Female / Nara / Part-time job)
  • This is an acceptable budget range. (40s / Male / Yamagata / Full-time employee)
  • I wear a uniform when I work, and wear plain clothes when I commute to work, so I can afford to buy a uniform for outings at most, so on average I can afford this much (50s / Male / Hyogo / Full-time employee)
  • I don't have a stable job, so I can usually only spend this much in a year. (40s / Female / Hyogo / Unemployed)
  • I use outlets to make purchases, so I can keep costs down comparatively cheaply. (40s / Female / Hyogo / Self-employed, freelance)
  • I cannot spend much money on clothes, but I spend a little on clothes to go to public places (50s / Male / Hokkaido / Unemployed)

《50,000-100,000 yen》
  • I am pregnant now, so I don't spend much on myself, but I used to spend within 10,000 yen a month, so I spent about 100,000 yen. (30s / Female / Tochigi / Housewife)
  • 1Compared to when I was in my 0s and 20s, I obviously buy fewer clothes. The reason is that I spend a lot of time at the office, so even if I buy private clothes, I don't have many opportunities to wear them. Also, due to my age, I no longer have the desire to dress up that much, and I would rather eat good food. (30s / Female / Osaka / Full-time employee)
  • I buy in bulk before summer and before winter. I try to wear the minimum necessary clothes without choosing too expensive ones (30s / Male / Oita / Full-time employee)
  • Due to sluggish income growth and high prices of daily necessities, I have less money to spend on clothes than before. (50s / Male / Oita / Self-employed, freelance)
  • I generally spend about ¥1,000 a month on underwear and about ¥5,000 on other items. In addition, I buy outerwear once every three months, so I think it comes to about 100,000 yen or less. (30s / Male / Tokyo / Full-time employee)
  • I try to buy petit-priced, long-lasting and trendy designs as much as possible (20s / Female / Tokyo / Full-time employee)
  • The main shopping is for casual clothes (shirts and knitwear at most). In addition, I do not buy expensive clothes in the winter because I do not need new heavy clothes. Even relatively inexpensive items such as UNIQLO and Muji are well designed and made these days, so I mainly buy these brands, which cost about 50,000 to 100,000 yen. (50s / Male / Fukuoka / Unemployed)
  • I try not to waste too much money and buy clothes when they are on sale as much as possible, so I try to keep it to 100,000 yen (20s / Male / Tokyo / Full-time employee)
  • I feel like I buy a few more items that I like very much, so this is about the same amount of money. (40s / Female / Chiba / Housewife)
  • I buy a little for each season. I especially buy them before going to visit a shrine, scheduled events, or on a trip. (40s / Male / Nara / Full-time housewife)
  • I buy about 20,000 yen worth of clothes in one season. Even if I don't buy many expensive clothes, I buy a few things here and there, and that's about the same amount. (40s / Female / Fukuoka / Housewife)
  • I buy inexpensive clothes. Sometimes I buy used clothes, but I buy clothes when I feel like I want them, so I think this is usually the amount of money I spend. (30s / Female / Fukuoka / Housewife)
  • I often buy reasonable and functional clothes (40s / Male / Tokyo / Part-time job)
  • I buy about four to five pieces of clothing for about 3,000 yen per season. Coats, cardigans, and other jacket items are mostly between 4,000 yen and 10,000 yen, and are purchased only occasionally. Most of my purchases are made at bargain prices. (50s / Female / Hyogo / Housewife)
  • Buying a coat in winter costs 10,000 to 20,000 yen, and winter alone costs about 30,000 yen. If I buy a coat for both spring and fall, it will cost 20,000 yen, and 20,000 yen for summer as well, totaling about 70,000 to 80,000 yen. (50s / Male / Wakayama / Full-time employee)
 
《100,000-150,000 yen》
  • I spend about 10,000 yen a month on clothes (20s / Female / Miyagi / Part-time job)
  • Because I spend about 10,000 yen a month (30s / Female / Hiroshima / Full-time employee)
  • I am conscious of trying to keep my monthly clothing expenses to about 10,000 yen as an average, so my annual clothing expenses are roughly 120,000 yen. (40s / Male / Saitama / Self-employed, freelance)
  • I purchase within my financial means. (30s / Male / Tokyo / Full-time employee)
  • I try to wear good things for a long time, so I don't buy many pieces each season, and I try to get my hands on them when they go on sale. Outerwear usually costs more than 50,000 yen, so even if I refrain from buying, I end up spending more than 100,000 yen a year. (40s / Female / Tokyo / Full-time employee)
  • Basically, I spend most of my time at UNIQLO. A suit for work costs about 50,000 yen at the cheapest, and shirts are also expensive. I often buy outerwear for winter, so it gets expensive (30's / Male / Fukuoka / Full-time employee).
  • To buy at a pace of once a month for about 10,000 yen. (50s / Female / Hokkaido / Full-time employee) (Female / Hokkaido / Full-time employee)

《150,000-200,000 yen》
  • To purchase about 30,000 yen per season, plus one outerwear (about 50,000 yen) (30s / Female / Kanagawa Prefecture / Self-employed, free industry)
  • I don't think it costs that much because I buy them on sale or at thrift stores (20s / Male / Tokyo / Full-time employee)
  • It is the amount of money for a year from my allowance that I could spend monthly on clothes. (30s / Female / Fukuoka / Part-time job)

《200,000-300,000 yen》
  • I like fashion, so if I find something I like, I often buy it. (40s / Male / Saitama / Self-employed, freelance)
  • As for clothes, I try to buy trendy clothes for all seasons (spring, summer, fall, and winter), so I spend about less than 300,000 yen. (40s / Male / Tokyo / Full-time employee)
  • Because I spend 50,000-60,000 yen per season. (40s / Female / Fukushima / Full-time employee)

《More than 300,000 yen》
  • Since I like basic clothes and my work clothes are plain clothes, I think I spend much more on clothes than in a normal job. (30s / Male / Tokyo / Full-time employee)

Summary

Regarding the amount of money spent on clothing over the course of a year, 19% said “less than 10,000 yen,” 33% said “10-30,000 yen,” and 19% said “30,000-50,000 yen,” indicating that a total of 71% of respondents spend less than 50,000 yen on clothing over the course of a year.
「Many respondents stated that they were buying less frequently because they have more things to hold onto, and that they are cutting back on spending to save money.

As a whole, the survey showed many opinions of purchasing petit-price items, giving the impression that the need for affordable petit-price items is increasing due to rising prices.


《Citation and Reproduction of Survey Results》

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