83% have experienced “Have you ever failed to wear a garment you purchased?” Survey

2024/10/04

83% have experienced “Have you ever failed to wear a garment you purchased?” Survey (2024/10/04)


urvey Summary

This time, we conducted a survey of men and women in their 20s~50s nationwide, asking the question, “Have you ever not worn a garment you purchased?” We are pleased to introduce the results of the survey.

People surveyed Men and women in their 20s to 50s nationwide
Number of answers 100
study period 2024/09/30〜2024/10/01
method of investigation Internet survey

Respondent Attributes

gender

age

prefectures

job

83% of respondents have experienced

Have you ever failed to wear a garment you purchased?

often: 4
occasionally: 63
very little: 16
No experience: 17


《often》
  • I often make the mistake of purchasing items by mail order and finding that they are not what I imagined. (20s / Female / Osaka / Housewife)
  • They are satisfied with what they bought and forget to wear it. When I come home from shopping, I leave the clothes in the bag, and this keeps happening every time, so I don't even remember what I bought, and I miss the time to wear it. (30s / Female / Osaka / Housewife)
  • Often purchased clothes at first sight and never worn. I am satisfied with the purchase. (40s / Female / Tokyo / Full-time employee)
  • I often forget that I bought it. Even if I remember, I don't wear it if the design is too difficult to coordinate. (30s / Male / Tokyo / Full-time employee)

《occasionally》
  • The clothes I purchased on the Internet were different in image from what I received on the sales site. (40s / Male / Osaka / Full-time employee)
  • There are things that I saw on the Internet and really liked, but when I actually try them on, they make me look abnormally fat or my style looks bad anyway, so I don't wear them. (40s / Female / Niigata / Dispatched worker, contract worker)
  • There have been several times when I have put a piece of clothing in the back of a drawer because I thought it would be a waste to wear it immediately after buying it, and before I knew it, I had forgotten about it and never wore it again. I would notice it years later and wear it later. There was also a time when I threw it away because it had a hole in it after not wearing it once. (40s / Female / Tokyo / Full-time employee)
  • I bought the clothes during the pre-season sales, but when it came time to wear them, I felt that the design of the clothes was somehow uncool, so I didn't wear them as they were. (30s / Male / Akita / Full-time employee)
  • There have been times when I bought a dress from a picture on the Internet without trying it on, and when I tried it on and it didn't fit well, I didn't even try it on. (40s / Female / Tokyo / Part-time job)
  • Sometimes I buy an item I like online instead of in a physical store, and when I receive it, I don't wear it because the color, texture, size, etc. is not what I expected. In many cases, the item is a bargain item, and I can't return it, so I give up and get rid of it. (50s / Female / Hyogo / Housewife)
  • There have been times when I have purchased items online because I thought they looked cute in the pictures, but when I saw them in person, I thought they didn't fit me, so I didn't wear them. Also, there are clothes that I bought because they looked cute on the mannequin in the store, but I didn't know which outfit to wear with them, so I didn't wear them. (30s / Female / Overseas / Unemployed)
  • Clothes that I buy on impulse because I think they are cheap and good for some reason do not fit well when I go home and try them on, and I sometimes end up not having a chance to wear them. (40s / Female / Chiba / Full-time employee)

《very little》
  • Organic cotton T-shirts, for example, that I bought on the Internet were tighter around the torso than I had imagined, and I only tried them on once. (40s / Female / Kagawa / Housewife)
  • Brand-name clothes were discounted so much that I didn't hesitate to buy them, but I felt they didn't suit me, and I took too good care of them and didn't wear them after all. (40s / Male / Tochigi / Full-time employee)
  • I buy items at the end-of-season sale thinking I might wear them next year, but rarely do I wear them as they are. (40s / Male / Saitama / Self-employed, freelance)
  • When I buy something, I have a purpose for wearing it and I think carefully before choosing it, so it is almost impossible for me not to wear it. There was a time when I bought something on the Internet and didn't wear it because the image was different when I saw it in the mail. (40s / Female / Tottori Prefecture / Self-employed, freelance)
  • It is not often that I have purchased clothes that I never wore, but in rare cases, when I buy used clothes, I never wear them. In the case of second-hand clothes, there were times when I thought the clothes looked the best among them and thought they were a good buy, but when I looked at them again after I got home, I thought they were not so good, and in that case I did not wear them afterwards. (40s / Male / Fukushima Prefecture / Self-employed, freelance)
  • I make sure to check the size and color before purchasing so that I don't make any mistakes, so I almost never fail to wear a garment. I have only once ended up not wearing a skirt I ordered online because the color was different from my image. (30s / Female / Miyagi / Housewife)
  • We try it on for at least a few days and then use it as loungewear if we don't like the outfit. If I don't feel comfortable wearing it, I often transfer it to a friend or other person. On the other hand, there have been times when I have purchased an item at a discount price during a sale, etc., but did not wear it, thinking that I might wear it someday. (30s / Male / Hokkaido / Part-time job)
  • I know what clothes look good on me, so I often buy them without being adventurous and wear them most of the time. However, there are skirts that I bought on impulse because I thought they were “cute” when I saw them, but I still don't wear them because I don't think they suit me. (30s / Female / Hokkaido / Part-time job)

《No experience》
  • First of all, I think about it many times before I buy it, try it on, etc. Even then, there are times when I don't like an item after I buy it, but in my mind I think, “It would be a shame if I didn't wear it! In my mind, I never say that I did not wear the clothes I bought because I think about things like, “It would be a waste if I don't wear it! (50s / Male / Mie / Full-time employee)
  • Because I choose it after careful examination (50's / Male / Hokkaido / Full-time employee)
  • I basically try not to buy things I don't wear (30s / Male / Hokkaido / Self-employed, freelance)
  • Basically, when I buy clothes, I buy them on the assumption that I will wear them, so I have never failed to wear them. (40s / Male / Osaka / Full-time employee)
  • I think carefully about my purchases and never fail to wear them (40s / Male / Shizuoka / Full-time employee)
  • When I purchase a garment, I try it on as much as possible and if I like it, I wear it after purchase. Sometimes I don't feel comfortable wearing them after purchase, but I do wear them, although not as often as I would like. I wear it as a loungewear if it can be used as loungewear. (30s / Female / Okinawa / Unemployed)
  • I always try on a garment once or look at the size before buying it. It would be a waste if I don't wear it once when I buy it. (20s / Male / Miyazaki / Full-time employee)
  • I only buy clothes I want to wear, so I have never not worn them. (30s / Female / Kanagawa / Part-time job)
 

Summary

In response to the question, “Have you ever failed to wear a garment you purchased?” The survey revealed that 83% of the respondents had experienced a failure in purchasing clothing at least once in the past, with 4% saying “often”, 63% saying “sometimes”, and 16% saying “almost never”. Many of the failures occurred with online purchases, with many respondents stating that the garment was “different from the image” or “the size or texture was wrong.


《Citation and Reproduction of Survey Results》

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