The majority of respondents purchase clothes once every two to three months! How often do you buy clothes?” Questionnaire Survey

2024/09/20

The majority of respondents purchase clothes once every two to three months! How often do you buy clothes?” Questionnaire Survey (2024/09/20)


Survey Summary

This time, we conducted a survey of men and women in their 20s to 50s across Japan, asking “How often do you buy clothes?” We are pleased to introduce the results of this survey.

People surveyed Men and women in their 20s to 50s nationwide
Number of answers 100
date of survey 2024/09/17
method of investigation Internet survey

Respondent Attributes

gender

age

prefectures

job

Many purchase once every two to three months!

How often do you buy clothes?

At least once a month: 12
Once every 2 to 3 months: 39
Once every 4 to 5 months: 18
Once every six months: 17
Once a year: 6
Less than once a year: 8


《At least once a month》
  • Recently, there are many inexpensive clothes on sale, and I try to buy them once a month or so for a change of pace and to motivate myself. (40s / Female / Fukuoka / Part-time job)
  • I buy more of what I need or when I go shopping on a whim and come across something good (30's / Female / Hokkaido / Self-employed, freelance)
  • To buy the clothes I want when I see them even if I don't plan to (30s / Female / Osaka / Full-time employee)
  • I have a favorite vintage clothing shop and go there once a month. (30s / Female / Niigata / Part-time job)
  • This is because I have loved fashion since I was a student and spend a lot of time involved with clothes, as I also enjoy surfing the Internet for international mail order. I also work at an apparel company, so I often use the company's sales system to make purchases. (20s / Male / Osaka / Temporary staff, contract employee)
  • I like to look at used clothes at reuse stores. When I see them, I want to buy them, so I buy them more often. (30s / Female / Tokyo / Self-employed, freelance)
  • Cannot wear the same thing because I need to wear it to work every day (30's / Female / Tokyo / Full-time employee)
  • I often buy from Marui and other online retailers, but there are members-only secret sales about once a month, so each time I try to buy items that I have registered as favorites at sale prices, and I always end up buying clothes once a month. (40s / Female / Tokyo / Full-time employee)
  • Because I would just wander into the store while doing other things. (30s / Male / Tokyo / Full-time employee)
  • Because there are many clothes I want (30's / Female / Chiba / Full-time employee)
  • I like clothes and spend most of my allowance on clothes (20s / Male / Shizuoka / Part-time job)
  • Because there are many seasonal items that I need. (30s / Female / Tokyo / Housewife)

《Once every 2 to 3 months》
  • I buy what I want during the sale season, so it's usually about that often (30's / Female / Chiba / Housewife)
  • I buy them when it gets cold or hot, so it tends to be at that interval (30s / Female / Ishikawa / Self-employed, freelance)
  • I buy new clothes every spring, summer, fall, and winter season, and I want to enjoy fashion by adding new clothes to my existing items. (40s / Female / Fukuoka / Housewife)
  • Clothes purchased for both summer and winter wear are worn out and cannot be worn for going out due to wear and tear around the neck and collar. Therefore, we buy clothes for going out, but only after 2 to 3 months have passed. (50s / Male / Nara / Full-time employee)
  • Because I work in sales, I want to take care of my appearance reasonably well, so I buy cheap shirts and replace them at an early date. (30s / Male / Osaka / Full-time employee)
  • Because I check my clothes and buy or dispose of them at each seasonal change. (30s / Female / Kanagawa / Full-time employee)
  • They purchase clothes with spring, summer, fall, and winter in mind, and divide three months into four periods so that they can easily manage their summer and winter clothes by buying and replacing them every three months. (40s / Male / Hyogo / Full-time employee)
  • To purchase shirts and other tops every season because my workplace is plain clothes. I also buy new items of my favorite brands every season and outerwear every three years or so. (30s / Female / Hokkaido / Part-time job)
  • Since I am recuperating from an illness, I rarely go out anymore, so I no longer need to buy a lot of clothes. On the other hand, I started to buy comfortable and rough clothes on mail order sites. (30s / Female / Saitama / Unemployed)
  • I usually buy them at the time of seasonal sales. (40s / Female / Gifu / Housewife)
  • Because I buy them when the seasons change, etc. (20s / Female / Kanagawa / Student)
  • Because I try to buy new clothes every season. (40s / Female / Hyogo / Self-employed, freelance)
  • I often buy various items in bulk at the timing of seasonal changes. (40s / Female / Fukushima / Full-time employee)
  • Because I don't have to replace that many items (30s / Male / Hokkaido / Full-time employee)
  • Because I buy them when the seasons change (30s / Female / Tokyo / Part-time job)
  • I buy clothes when I feel like wearing them (30s / Female / Tokyo / Part-time job)
  • Because I want clothes for each season. (20s / Female / Kanagawa / Part-time job)
  • I mainly buy during sales, so I buy more than one outfit every two to three months. (40s / Female / Kanagawa / Full-time employee)
  • When I change clothes, I notice that I am missing some clothes and buy more. (20s / Female / Miyagi / Unemployed)
  • Because I buy new clothes every season and sometimes when I come across clothes I like, I buy them regardless of the season. (40s / Female / Fukui / Self-employed, freelance)
  • Basically, I buy something new every season and get rid of it. (40s / Female / Osaka / Housewife)
  • I don't always decide, but I usually buy something every season, so it is about once every three months. (50s / Female / Osaka / Full-time employee)
  • Basically, I tend to buy new clothes when the seasons change or when the clothes I am wearing are no longer good enough. (30s / Male / Tokyo / Full-time employee)
  • I always want to buy one new outfit every season, so I buy one every three months. (40s / Female / Shiga / Part-time job)
  • Because I want to be in fashion (30s / Female / Ibaraki / Housewife)
  • I collect T-shirts and regularly come across designs I want. (50s / Male / Hokkaido / Self-employed, freelance)
  • I often think about purchasing clothes at the change of seasons. (30s / Female / Tochigi / Part-time job)
  • Because I imagine adding about once each season to the clothes I already have. (50s / Female / Aichi / Housewife)
  • I usually buy a new item every three months because I want to buy a new item from my favorite brand every season. (40s / Male / Saitama / Self-employed, freelance)
  • I often buy them when the seasons change (30s / Female / Nagasaki / Housewife)
  • I buy clothes when the seasons change, so I buy clothes about once every three months. (50s / Male / Wakayama / Full-time employee)
  • I usually make a purchase once every few months because I cannot afford to buy monthly. (40s / Male / Nagasaki / Self-employed, freelance)
  • I usually buy one per season. If I like something, I buy it as needed. (40s / Female / Hyogo / Unemployed)
  • I declutter at the same time as changing clothes when the season changes, and buy only what I can fit into the available space. (30s / Female / Aichi / Full-time employee)
  • If I buy too many, I won't wear them soon (20's / Female / Tokyo / Part-time job)
  • We tend to purchase or buy more clothes when the seasons change, which is about once every three months. Other than that, I basically wear the same clothes around for a long time, so I don't buy much more than I need. (40s / Female / Tokyo / Part-time job)

《Once every 4 to 5 months》
  • I buy clothes when I feel I don't have enough clothes to wear. (30s / Female / Fukuoka / Housewife)
  • I buy more when I find things I seem to be short of or when I want something new at the time of a change of clothes. (30s / Male / Saitama / Unemployed)
  • Because I want to wear the clothes I like for the season if there are any (30s / Male / Tokyo / Self-employed, freelance)
  • This frequency is the least economical and also the least seasonal. (30s / Male / Hokkaido / Full-time employee)
  • I buy only one piece of clothing each summer and winter, and rarely buy anything else. This is because I make it a habit to buy only one piece of clothing that I really want to wear in a season, and wear it a lot so that I can wear it out. I also like to live a minimalist lifestyle, which saves money. I examine the clothes I really want to wear, and by being satisfied with the clothes I buy, I don't buy so many for the time being. I also like the fact that the inside of my closet is clean and comfortable, so I buy less frequently per year. (40s / Female / Kanagawa / Self-employed, freelance)
  • Due to the high cost of living, I purchase about once every 4 to 5 months. (40s / Female / Tokyo / Full-time employee)
  • I generally buy clothes when I can no longer wear them because I have a stock of clothes, so the frequency is as above. (30s / Male / Aomori / Full-time employee)
  • If I don't like the clothes, I basically don't buy them. If I find clothes I want at off-season sales, I buy them. (40s / Female / Ibaraki / Full-time employee)
  • I don't buy many clothes because they add up. (30s / Female / Osaka / Full-time employee)
  • Clothing, both top and bottom, will start to show tears and fraying after about that time, so I buy at that time. (40s / Male / Okinawa / Part-time job)
  • I am not really interested in clothes, so I only buy one outfit each season when I go shopping with my wife. (30s / Male / Aichi / Full-time employee)
  • I buy when I feel like it, so this is the frequency. (40s / Male / Saitama / Self-employed, freelance)
  • I try to buy only one good piece of clothing and wear it all the time (40s / Female / Osaka / Self-employed, freelance)
  • I'm not really particular about fashion (30s / Male / Kanagawa / Self-employed, freelance)
  • I buy a new one every season. (40s / Female / Shiga / Housewife)
  • I don't want to increase it that much, so it is infrequent. (30s / Female / Kanagawa / Self-employed, freelance)
  • Because I try to change my purchases as the seasons change in order to save money on shopping. (40s / Male / Fukuoka / Self-employed, freelance)

《Once every six months》
  • I have a whole set of necessary clothes for daily wear, weddings, funerals, travel, etc. I try to buy new clothes only if they are damaged and I have to throw away the clothes I had worn before. (50s / Male / Kanagawa / Self-employed, freelance)
  • I am trying to buy as few clothes as possible, so this is how often I buy. I used to buy a lot of clothes, but from now on I would like to buy good ones only occasionally. (50s / Male / Ibaraki / Full-time employee)
  • I have decided on the number of clothes I have, so I try to replace them when they become tattered so as not to increase the number any further. (30s / Female / Hokkaido / Housewife)
  • I try to buy during the summer and winter sale seasons (20s / Male / Tokyo / Full-time employee)
  • I buy too many clothes and end up with clothes I don't wear, so I try to restrain myself from buying clothes, but sometimes I feel like buying them. (40s / Male / Fukushima / Self-employed, freelance)
  • I want to buy one outfit for each season, such as summer and winter, so I buy one cheap, good-quality outfit from Mercari, etc., and I am satisfied for that season. (30s / Female / Tochigi / Full-time employee)
  • When I change clothes, I see stains and tears and buy similar clothes. (40s / Female / Aichi / Others)
  • I don't buy clothes very often, maybe twice a year. (50s / Male / Aichi / Unemployed)
  • I spend a lot of money on beauty, but I don't feel like spending money on clothes. I don't have many opportunities to go out. (20s / Female / Hyogo / Full-time employee)
  • I don't have that many clothes (20s / Male / Kanagawa / Self-employed, freelance)
  • T-shirts, whether short-sleeved or long-sleeved, go bad in a season, so I always buy new ones in spring and fall. (40s / Male / Tokyo / Full-time employee)
  • I'm not that particular about fashion (50s / Male / Aichi / Full-time employee)
  • Unless I find something I like, I refrain from buying it. (40s / Male / Yamagata / Full-time employee)
  • Because I buy in bulk at the time of sale, etc. (30s / Male / Kyoto / Self-employed, freelance)
  • Items previously purchased will last longer. I want to save money on clothes. (30s / Male / Osaka / Unemployed)
  • I buy them every season, spring/summer/fall/winter, so this is about how often I buy them. (40s / Female / Osaka / Self-employed, freelance)
  • Because I buy in the summer and winter sales. (40s / Female / Aichi / Part-time job)
 
《Once a year》
  • I always buy the same T-shirts, sweatshirts, and pants, so it is once a year. (40s / Male / Wakayama / Full-time employee)
  • I am in my 50s and am sorting out what I don't need, so I try not to buy as much as possible and wear what I have because I reflect on the amount of clothes I buy but don't wear. (50s / Female / Hyogo / Housewife)
  • There are times when I buy something but don't wear it, so I consider carefully and try not to buy impulsively. (20s / Female / Hyogo / Part-time job)
  • Because I buy short sleeves and long sleeves when the season changes (30's / Female / Nagasaki / Part-time job)
  • After a certain amount of wear, they become worn out and faded by washing, so I feel that it is just right to change them once a year or so. (30s / Female / Miyagi / Housewife)
  • Because I began to think about decluttering due to my age. (50s / Female / Tokyo / Housewife)
 
《Less than once a year》
  • Even underwear is bought only once a year, so I think it's only natural that they buy clothes even less often.
  • Because I clean it frequently and it lasts longer as a result. (50s / Male / Tokyo / Self-employed, freelance)
  • Basically, I wear clothes until they are torn or no longer cut (30s / Male / Iwate / Self-employed, freelance)
  • I don't go out as often because of my age and I am not in the mood to buy clothes. (50s / Female / Okinawa / Housewife)
  • Since the Corona disaster, I have been buying less and less frequently. I am also saving money due to rising prices. I have been suffering from severe menopausal symptoms and only go out as little as necessary, so I no longer feel the need to buy clothes. (40s / Female / Hyogo / Part-time job)
  • Since my clothes size does not change significantly in a year and I wear them for more than a year, I buy new clothes only once a year or so. (30s / Male / Osaka / Full-time employee)
  • Because once purchased, they wear it for several years (50s / Male / Hokkaido / Self-employed, free industry)
  • I rarely go out, so I have few opportunities to throw them away, so I buy them less (50s / Male / Kagoshima / Unemployed)
 

Summary

Regarding the frequency of clothing purchases, 39% of the respondents answered “once every two to three months” the most. Many respondents gave reasons such as “I buy clothes every season” and “I buy clothes when they go on sale.
The above reasons were also seen in the “once every 4-5 months” and “once every 6 months” purchase frequencies, indicating that more than half of the respondents purchase clothes in accordance with the season and the time of sales.


《Citation and Reproduction of Survey Results》

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