Many respondents place importance on fabric and material! “What are the deciding factors when purchasing a T-shirt?” Questionnaire survey

《Fabrics & Material》

• I have sensitive skin, so I prefer cotton material that is absorbent and easy on my skin. (50s / Female / Nagasaki / Housewife)
• I can wear it for a long time if the fabric is strong and the sewing is solid.(40s / Female / Osaka / Self-employed, freelance)
• I have sensitive skin, so I cannot wear materials that itch. (40s / Male / Kanagawa / Self-employed, freelance)
• Because I want to use good things for a long time (30s / Female / Nara / Self-employed, freelance)
• I think the fabric material is important when purchasing shirts because many shirts tend to wrinkle or fade after repeated washing. (20s / Female / Osaka / Housewife)
• The fabric should not be too thick or too thin, and a comfortable T-shirt is a key factor to consider when purchasing a T-shirt. It is also better if the material absorbs sweat adequately. (40s / Male / Hyogo / Self-employed, freelance)
• If the lining does not match my skin when I actually wear it, I will feel stressed and will not want to wear it, no matter how nice the design or how durable it is. I want to give priority to selecting fabrics and materials that are compatible with my skin. (30s / Female / Kagoshima / Part-time job)
• Cheap ones are easily damaged. (40s / Male / Yamagata Prefecture / Full-time employee)

• I want something that feels good to wear. I want something that is gentle on my skin. (50s / Female / Miyazaki / Housewife)
• The feel of the T-shirt on the skin differs greatly depending on the material used. (40s / Male / Chiba / Self-employed, freelance)
• Since I sweat easily and have sensitive skin, I often consciously choose items that are breathable and pleasant to the touch. (30s / Male / Tokyo / Full-time employee)
• I have weak skin and want to avoid synthetic fibers. (30s / Male / Saitama / Full-time employee)
• Because the feel of the skin is most important. (30s / Male / Kyoto / Self-employed, freelance)
• I have fewer opportunities to buy clothes, so I want something that will last as long as possible. (30s / Male / Kochi / Full-time employee)
• I want to choose clothes made of comfortable materials because I cannot wear them for a long time even if I like them if they are made of synthetic fibers or other materials that tend to make my skin itch after several washes. (40s / Female / Aomori / Housewife)
• Because I want something comfortable to wear. (30s / Female / Osaka / Housewife)
• Price is important, but also because it is easy to use something that can be used for a long time and is gentle to the skin. (40s / Female / Nara / Unemployed)
• If I don't like the material, I won't wear it even if I bought it. (40s / Female / Hiroshima / Housewife)
• I like materials that do not wrinkle when washed (30s / Female / Nara / Housewife)
• I am concerned about transparency! I avoid anything that might show through my underwear. (30s / Female / Fukuoka / Housewife)
• Even if the design is good, it will be ruined if the fabric is bad, so I decide on the fabric and material regardless of the brand or manufacturer. (50s / Male / Mie Prefecture / Full-time employee)
• Material 100% cotton because it feels good to wear. Light cotton is the best for summer. (40s / Male / Aomori / Full-time employee)
• I like cotton material. It is easy to wash and comfortable to wear. (20s / Female / Aichi / Company owner, executive)
• They prefer T-shirts made of fabrics that are gentle and warm on the skin in winter and not sticky with perspiration in summer, and that are comfortable to wear. (50s / Male / Kanagawa / Self-employed, freelance)
• I don't feel comfortable wearing it if it doesn't feel comfortable against my skin (50s / Male / Aichi / Full-time employee)
• It is because if it is not made of cotton, it does not fit my skin. (40s / Female / Hokkaido / Housewife)
• Since I am not in the habit of ironing, I often decide whether the material is wrinkle-resistant or not. (30s / Female / Shizuoka / Housewife)
• Because the material should have good water absorbency and the neck area should be made of a material that is not easily sagged. (40s / Male / Shizuoka / Full-time employee)
• Inexpensive T-shirts that get worn out after only a few washes will discourage people from purchasing them, even if they like the design. I prefer T-shirts that are made of solid fabric and sewn well and look expensive. (50s / Female / Aichi / Part-time job)
• Even if the design is good, if the fabric is polyester or contains no cotton, I don't care to buy it. (40s / Female / Tokyo / Full-time employee)
• I want to wash and dry my clothes at once, so I like things that are not a hassle to maintain (30s / Female / Kyoto / Housewife)
• I prefer something that is comfortable to wear and does not wrinkle easily. Even if the design is nice, if the material is not so good, I don't think I will end up buying it. (30s / Female / Kagawa / Others)

《Design》

• I like the calming design that makes me feel relaxed when I wear it. I also like the slightly loose and roomy size. (30s / Female / Fukuoka / Part-time job)
• I like long-sleeved T-shirts with English letters printed on them (50s / Male / Hokkaido / Self-employed, freelance)
• Preference is given to T-shirts with preferred print design and shape (40s / Female / Hyogo / Part-time job)
• I don't want to wear it if the design is tacky (30s / Male / Hyogo / Full-time employee)
• I don't want to wear it if the design is tacky (30s / Male / Hyogo / Full-time employee)
• Because I would want to wear it if the design was good (20s / Female / Osaka / Temporary staff, Contract employee)
• I want something that covers my hips and arms, that does not open too much around the neck or arms, but is not too loose-fitting like men's wear, and if possible, something that looks stylish (50s / Female / Fukuoka / Housewife)
• I often buy goods of my favorite design or favorite character. (30s / Female / Shizuoka / Part-time job)

• I don't want to wear it if I don't like the look and design (30's / Male / Tokushima / Housewife)
• I want to wear something fashionable or cute, so design is important. (50s / Female / Wakayama / Self-employed, freelance)
• If the design is cute, I buy it even if it is a little expensive (30s / Female / Okayama / Part-time job)
• Because designs that I like are easier to coordinate (30s / Female / Tokyo / Part-time job)
• I want to make good use of it by choosing a design that is easy to match with the bottoms I wear. (50s / Female / Kumamoto / Housewife)
• Because it is not a deciding factor unless the design is to my liking (30s / Male / Tokyo / Self-employed, freelance)
• I always choose colors that don't show sweat stains. Is it because of menopause? I sweat a lot anyway. (40s / Female / Tokyo / Dispatched worker, Contract worker)
• In addition to the design of the item itself, we place importance on whether or not it goes with the clothes we own. Since they are often the main part of a coordinated outfit, I can tolerate a little inconvenience as long as they are well designed and can be matched with other items. (20s / Female / Tokyo / Student)
• Because it is the basis of coding (30s / Male / Tokyo / Full-time employee)
• I choose by design because I want to wear clothes of my favorite design with my favorite picture or in my favorite shade of coloring. (20s / Male / Shiga / Full-time employee)
• I often choose T-shirts with a simple design except for the T-shirt, and I want to give some individuality to the T-shirt design, so I often focus on the design when purchasing T-shirts. (40s / Male / Tokyo / Full-time employee)
• Patterns that are not too flashy and colors that are not dull are the key to choosing (40s / Female / Hyogo / Unemployed)
• Because I want to wear something that makes me feel excited (30s / Female / Chiba / Full-time employee)
• I think the most important thing is whether the design is something I like or not. (40s / Male / Hyogo / Full-time employee)
• Size and material are important, but the most important thing is the design, because I will not buy a product unless I like the design. (30s / Female / Kanagawa / Part-time job)
• If I don't like the design, I won't buy it no matter how good the rest of the design is, so the design is the most decisive factor. (40s / Male / Saitama / Self-employed, freelance)
• If I buy something for myself, I want to give priority to what I like. (50s / Female / Tokyo / Housewife)
• I basically only wear T-shirts in summer, so I want to choose well-designed ones. (30s / Male / Aichi / Full-time employee)
• I choose while checking colors, silhouettes, print designs, etc. (40s / Male / Nagasaki / Self-employed, freelance)
• If the design is cool, it makes me feel good and happy when I wear it. (30s / Male / Kanagawa / Full-time employee)
• It is important because if I don't like the design, I don't want to buy it or wear it. (40s / Female / Kanagawa / Full-time employee)
• I want to wear it fashionably, so design is important (20s / Male / Tokyo / Full-time employee)

《Size》

• Even if the sizes are the same, there is often a big difference in the actual feeling of wear, so I always make sure to check the original before buying. (50s / Male / Akita Prefecture / Full-time employee)
• If the size is not right, no matter how good the design is, how cheap it is, or whether it is a luxury brand, it will all be for naught. (40s / Male / Shizuoka / Self-employed, freelance)
• I like to wear T-shirts loosely, so the size is a deciding factor. (50s / Female / Hyogo / Housewife)
• Since I like it hot, I choose loose-fitting, airy T-shirts to wear in the summer. (30s / Female / Tokyo / Housewife)
• I choose a larger size because I want to cover my body shape. (40s / Female / Gifu / Company management, Executive)
• Because the size and feel of wear differs depending on the brand and manufacturer (40's / Female / Fukushima / Full-time employee)
• No matter how cute it is, I think the size is important. Even if it is on a hanger, it is hard to tell, and even if it is the same size, it depends on the product, so you never know until you try it on. (40s / Female / Shimane Prefecture / Part-time job)
• The design and color are important, but I have broad shoulders and a complex, so I place the greatest importance on the size. (20s / Female / Aichi / Full-time employee)

• I don't want to wear something that makes me look unstylish (20s / Female / Tokyo / Part-time job)
• Because I want to wear the current trend of a little loose-fitting. (40s / Male / Aichi / Full-time employee)
• There are times when I want to wear a normal fit and times when I want to wear a loose fit, so the size is quite important to me. Even the same size M can be different between men's and women's sizes, and even women's sizes can have different sleeve lengths and hem lengths, so I place a lot of importance on these aspects. (20s / Female / Ibaraki / Dispatched worker, contract worker)
• If the size is perfect, you will want to wear it heavy. (20s / Female / Osaka / Full-time employee)
• Because there are few sizes that fit me (30s / Female / Okayama / Self-employed, freelance)
• Because it is usually cool if the size fits (50s / Male / Osaka / Full-time employee)
• I am particular about the size because if the size is not as desired, I do not feel comfortable wearing it. (50s / Male / Oita / Self-employed, freelance)
• I am small, so if the length is too long, I will look sloppy. (30s / Female / Chiba / Housewife)
• If the size is not right, people around me will think it is not clean. (20s / Male / Tokyo / Full-time employee)
• Because I have a skinny body type and if the size is not right for me, I will look poor. Because many T-shirts have simple designs that easily show the lines of the body, size is the most difficult and important factor to consider. (40s / Female / Tokyo / Full-time employee)

《Price》

• I think I will wear it for one season, so price is important (30's / Female / Fukuoka / Full-time employee)
• To buy it if it is cheap and to my liking (30s / Male / Aomori / Temporary staff, Contract worker)
• Since they are consumable items and are frequently replaced, price is important in consideration of economic burden. (40s / Female / Mie / Self-employed, freelance)
• I want a T-shirt that I can wear casually (20s / Female / Osaka / Self-employed, freelance)
• Since T-shirts are washed every time, I think there is a limit to how durable they can be, so I choose them based on price. (30s / Male / Saitama / Unemployed)
• I choose first based on price. I often buy after deciding my budget. (30s / Female / Saitama / Part-time job)
• No particular preference unless it is very tacky (40s / Male / Ibaraki / Self-employed, freelance)
• I'm not picky, so I prefer something inexpensive and cosy (30s / Female / Nara / Part-time job)
• If the price is high, it is difficult to afford it no matter how good the fabric is or how durable it is (20s / Female / Miyagi / Part-time job)
• I consider T-shirts to be consumable, so it is important to be able to get them as cheaply as possible. (40s / Male / Kanagawa / Full-time employee)

《Other》

• [mix and match]Things that are easy to wear are useful. (30s / Female / Nagasaki / Housewife)
• [mix and match]Choose a design that is easy to wear. (40s / Female / Tokyo / Full-time employee)
• [mix and match]I try to choose clothes that are easy to change so that I don't have to wear the same outfit every day. (20s / Female / Tottori / Part-time job)
• [mix and match]I wear it frequently, so I value its compatibility with other items. (40s / Female / Tokyo / Temporary staff, contract worker)
• [mix and match]If you choose a type that can be worn as it is or under a jacket, it is convenient to wear regardless of the season. (40s / Male / Tokyo / Full-time employee)
• [durability]Because I want to wear it for a long time (40s / Male / Shizuoka / Full-time employee)
• [durability]No matter how good the design is, if the neck area stretches after just one washing, it will look sloppy, so sturdier is better. (30s / Female / Aichi / Full-time employee)
• [durability]Because I wash frequently and it is better to be durable. (50s / Female / Ibaraki / Housewife)
• [trend]I want to wear what is in fashion, so I focus on trends when purchasing. (40s / Male / Tokyo / Full-time employee)
• [trend]I Because even at a good age, I feel like I want to wear something with the current fashionable atmosphere. (40s / Female / Hyogo / Part-time job)