【Casual Backpack OEM】Interview with Kitsutsuki Kobo
Impressions on using Apparel OEM Search
The reason I started using “Apparel OEM Search” was when I was looking for an OEM partner for school bags and backpacks for elementary school students. I used to contact them through the inquiry form on their website, but often failed to receive a reply or get through to the person in charge, which meant that I could not reach an actual business meeting.
After using “Apparel OEM Search,” we were immediately approached by many companies and were able to proceed smoothly with business negotiations. Among them, we were able to meet with Valyu Bussan, which was involved in the creation of the Nanairo school bags.
What were the deciding factors in hiring Balyu Bussan Corporation?
This is because during the consultation, he was very kind to us, considering not only the materials and processing methods, but also the feelings of the elementary school students who would be using the product.
In addition to listening to our requests, they also made various proposals to us. Among them, the fidlock structure used in the opening and closing structure of the backpack and the combination of the two colors we have developed were based on the suggestions of Valu Bussan.
Item Concept
Conventional school bags are heavy due to the material they are made of, and it is said that one in three children today suffers from school bag syndrome, a condition in which the weight of their school bags places a physical and mental burden on them.
Nanairo school bags are made of polyester as the main material, and at 810g, they are considerably lighter than conventional school bags. The back cushion is made of mesh material, which can support light and comfortable commuting to school even in these days of rising temperatures.
In addition to being lightweight, the large 18L capacity makes it suitable for storing new teaching materials such as tablets, and it is designed for use by school children as well as schools.
Kitsutsuki Kobo's vision for the future
Our goal is to create a casual backpack that replaces the school backpack and supports an enjoyable commute to school. It should be easy to carry, even when carrying heavy loads. It should be comfortable and convenient to use in any season and in any situation. We will continue to develop our products with a focus on kids' backpacks that combine design and functionality.
OEM outsourcing company: Kitsutsuki Kobo Co.
OEM entrusted company: Valu Bussan Co.