Women buy their swimsuits online! In the "Where Do You Buy Your Swimwear?" survey. (2023/05/18)
Survey Summary
Where do you ladies buy your swimsuits?
This time, we conducted a survey of women in their 20s to 50s across Japan, asking the question, "Where do you buy your swimsuit?" We are pleased to introduce a survey of women in their 20s to 50s across the country.
| People surveyed | Women in their 20s to 50s |
| Number of answers | 100 |
| Period | 2023/5/17～ 2023/5/18 |
| Method of survey | Internet survey |
Attributes
Gender
Age
Pref
Job
Slightly more online shopping than in stores!
For women, where do you buy your swimwear?
（Online shopping: 52, Store: 48）
《Online shopping》
- Buy on Amazon. I feel a little embarrassed to buy in a real store, so I prefer to buy online. (20s / Female / Kanagawa / Housewife)
- Purchased on the Rakuten market. Because there are various brands and types, Rakuten points are given, and shipping is fast. (20s / Female / Saitama / Housewife)
- Purchased at ZOZO. When I was younger, I used to buy at San-ai, but now I choose inexpensive items at ZOZO because I hope to wear less expensive items for one season. There are many products and it is easy to set the size and color details, so I think I will continue to use ZOZO in the future. (30s / Female / Iwate / Full-time employee)
- Purchased at San-ai Swimwear Paradise. Because there are many designs and I can always find what I want. (30s / Female / Aichi / Part-time job)
- Purchased at San'i Resort. San'ai is a long-established manufacturer and the quality is solid, and there are many types of set-up swimsuits for adults, so it is easy to find something I like. (40s / Female / Akita / Housewife)
- Buy at TeddyShop on Rakuten Ichiba. Cute swimsuits that can be worn by adults, that cover up your figure while keeping exposure to a minimum. (40s / Female / Saitama / Part-time job)
- I buy from Amazon. I can find a wide variety of products at low prices, and I can buy them safely. (50s / Female / Hokkaido / Full-time employee)
- Purchased at Nissen. Because they have large sizes and I can return them (50's / Female / Fukuoka / Part-time job)
《Store》
- Purchased at AEON. I decided that I wouldn't buy anything unless I actually tried it on. I decided to buy it because it was there when I went to AEON. (20s / Female / Tochigi / Housewife)
- Buy at Shimamura. Because it is cheap and has cute swimsuits. I like to actually hold a swimsuit in my hands before buying it, so I often buy it there. (20s / Female / Shizuoka / Unemployed)
- Purchased at Ario Sapporo. I can see a variety of manufacturers' products, and I want to check the stretch of the fabric and the size before I buy. (30s / Female / Hokkaido / Housewife)
- Purchased at UNITED ARROWS. There are many cute designs, and I can try on clothes in stores. (30s / Female / Osaka / Housewife)
- Purchased at Marui. It is located in a department store, so it is easy to stop by and look around while shopping, and they often have a special swimwear section. (40s / Female / Tokyo / Self-employed, freelance)
- Purchased at Marui. It is located in a department store, so it is easy to stop by and look around while shopping, and they often have a special swimwear section. (40s / Female / Tokyo / Self-employed, freelance)
- I buy at Maruhiro Department Store and Atre Maruhiro Store. I am accustomed to going there because it is a store I usually use, and because there is a special section for swimwear during the season, so there is a large selection and it is easy to choose (50s / Female / Saitama / Housewife).
- Purchased at Ito-Yokado. Because some of them have firm dough (50s / Female / Saitama / Housewife)
まとめ
Regarding where women purchase their swimsuits, 52% of respondents said online shopping, and 48% said in-store, showing a slight preference for online shopping, although the numbers were about the same.
Many of the respondents who chose "online shopping" said, "It is easy to find a wide variety of products" and "I can find inexpensive products.
Many of the "store" respondents said they could "try on clothes" and "check the feel of the fabric.
Many of the respondents who purchased online and in-store shopping both wanted to buy inexpensive swimsuits, with no respondents wanting to buy high-end, high-brand swimsuits.
《Citation and Reproduction of Survey Results》
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